Every home is unique, the marketplace is always in flux, interest rates and mortgage rules change, and new buyers begin the search for homes each day. It’s no wonder that Realtors® craft marketing plans specifically for individual homes and market conditions!
Before it is placed on the market, your homes ought to be in ‘show’ condition. Your Realtor® will help you with suggestions on what (if anything) to repair, remove and add for best results.Real estate agents do more than price homes for sale; they also consider what sale terms, such as a flexible closing, will help speed the selling process. Prices may include a seller take-back mortgage or other arrangements to augment the incentive to buy.
Once listed, it’s likely that your home will quickly go ‘live’ on the local MLS (Multiple Listing Service). Ads will be placed in newspapers and online, and the front window of his/her brokerage, etc. Networking with both local and out-of-town agents is also common.
Now that you know how to best prepare for marketing your house, learn how to deal with offers and closing.